Nothing is more important than a free resource, which is why GMB is an essential platform for any business — What was the last thing you “Googled”? People are searching for businesses on Google. Turn those searchers into your customers by personalizing your Business Profile on Google. With photos, offers, information, and by responding to reviews and messages. How often do you use Google maps? Having your business on Google My Business (GMB) is not much of a choice these days. Your business is…

Brand identity & consistency Two important factors when marketing your business online is: Brand Identify — how you present your business Consistency > intensity (you don’t need to reinvent the wheel) Brand identity includes logos, typography, colours, packaging, and messaging, and it complements and reinforces the existing reputation of a brand.

COVID-19 is affecting the ability to connect with customers on so many levels. Some have taken steps to move online during the temporary shut-down, while others are open, under new social distancing and safety guidelines. For businesses, social media is now more important than ever in communicating vital information and…